Retail Portfolio
Killer Creek
Harley-Davidson

Roswell, Georgia • 30,000 sf

The owners had a distinct vision to incorporate the history of Harley-Davidson within the design of this flagship store. Modeled after the Harley-Davidson corporate headquarters in Milwaukee, a 1907 factory building, Killer Creek emulates turn-of-the century industrial architecture. Tumbled brick, exposed steel, and formed concrete set the tone. Brick pilasters, corbelled cornices, deep steel canopies, and a vintage water tower complete the design.

The interior features stained concrete floors, clerestory windows, and exposed ceilings. The dealership is designed to provide both visual and audible stimulation. The hard surface flooring allows motorcycle engine sounds to resonate throughout.

Awards
1999 First Place Award
Low-rise Buildings
American Concrete Institute

Photography by ©Haigwood Studios
Elevation Entrance Canopy Lobby Showroom Service Area Perspective